Amino Naturals

Amino Naturals

Amino Naturals is a food brand based in Maharashtra, India, founded in 2021, that focuses on providing 100% additive-free, traditional, and healthy food products. The company aims to reconnect urban customers with traditional Indian flavors, such as iron-pounded masalas and wood-pressed oils.

Amino Naturals is a food brand based in Maharashtra, India, founded in 2021, that focuses on providing 100% additive-free, traditional, and healthy food products. The company aims to reconnect urban customers with traditional Indian flavors, such as iron-pounded masalas and wood-pressed oils.

Amino Naturals

Amino Naturals is a food brand based in Maharashtra, India, founded in 2021, that focuses on providing 100% additive-free, traditional, and healthy food products. The company aims to reconnect urban customers with traditional Indian flavors, such as iron-pounded masalas and wood-pressed oils.

The Challenge

Amino Naturals wanted to increase their social media reach, improve customer engagement, and build a stronger online presence in the competitive healthy food market. Despite offering premium additive-free products, the brand was facing low audience interaction and limited conversion performance through social media. The challenge was to create visually engaging and strategy-driven creatives that could improve brand awareness, boost engagement by 35%+, and increase ad reach and customer interactions across campaigns.

The Strategy

We developed a targeted social media marketing and management strategy focused on increasing engagement, reach, and lead generation for Amino Naturals. Our approach included high-quality branded content, conversion-focused ad creatives, audience-targeted campaigns, and consistent social media management to improve brand visibility and customer interaction.

By combining strategic content planning with performance-driven advertising, we helped the brand achieve 35% higher engagement, 28% increase in reach, and 22% growth in customer interactions and leads across campaigns.


The Results

  • Instagram Followers: Increased from 100 to 3.5k+ followers through consistent content strategy and targeted campaigns.

  • Engagement Rate: Improved from 2.1% to 6.4%, resulting in stronger audience interaction and brand awareness.

  • Website Traffic: Increased monthly website visits from 1,200 to 4,500+ visitors through strategic social media marketing and conversion-focused ads.

  • Lead Generation: Achieved a 22% increase in customer enquiries and interactions across campaigns.

  • Brand Reach: Improved overall social media reach by 28%+ within 90 days.




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